I was first introduced to this amazing innovative business during a guest appearance at the University of Lincoln in October; at this presentation Tunde Sopola describes how he established a small car wash business which is fully inspired by the craze around eco-friendly businesses.
This innovative ecological way of cleaning cars using waterless cleaning solutions that are biodegradable, non toxic and neutral in PH, in my opinion still to hit headlines, It is stated on the Greenheart website that on average washing a car with a hose wastes 480 litres of water, this is the equivalent of 60 buckets full.
This innovative approach to the activity of washing cars in an eco-friendly and hopefully the progress and development of other similar products will be important to ensuring this small business can continue to grow, compete and be successful against other car washes which are not environmentally friendly.
From my point of view where this business is taken from here will depend on the exploration of possibilities lying in the further development of this product.
Picture: www.qype.co.uk/Green-Heart-Wash (Last accessed 17th Jan 2012)
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