Type of Innovation
|
Example
|
Product
|
The development of a new product
|
Process
|
The development of a new manufacturing process
|
Organisational
|
A new venture division, a new internal communication system, introduction of a new accounting procedure
|
Management
|
TQM (total quality management)systems, BPR (business process reengineering)
|
Production
|
Quality circles; new production planning software, e.g. MRP II; new inspection system
|
Marketing
|
New financial arrangements, new sales approach, e.g. direct marketing
|
Service
|
Internet-based financial services
|
- Source: Trott,P (2008). Innovation Management and New Product Development. 4th ed. Essex: Pearson Education. p. 16
No comments:
Post a Comment