If by now you have not recognised the importance of innovating for both companies and humans as whole, below it is clearly shown as we have a look at how Virgin has developed and is trialing a revolutionary bio-fuel, this bio-fuel is made from waste gases and according to Virgin Atlantic has half the lifecycle carbon footprint of kerosene.LanzaTech, a New Zealand-based company has pioneered a method of capturing waste gases from industrial steel production, which are then fermented and chemically converted for use as a jet fuel using technology developed by Swedish Biofuels.
LanzaTech reckons the process could be applied to around two-thirds of the world's steel mills, as well as the metals processing and chemical industries.The company said the reliance on industrial gases addresses the commonly leveled charge that biofuels drive land use change and can result in higher emissions and increased food prices. The company is piloting the technology in New Zealand and aims to have commissioned a demonstration plant in Shanghai before the end of the year, ahead of commercial deployment in 2014.
With oil running out, it is important that new fuel solutions are sustainable, and with the steel industry alone able to deliver over 15 billion gallons of jet fuel annually, the potential is very exciting," said Virgin Atlantic president Richard Branson in a statement. "This new technology is scalable, sustainable and can be commercially produced at a cost comparable to conventional jet fuel.
Branson has long hailed the potential of greener fuels and only this week demanded better tax incentives to encourage the technology.
Under his leadership, Virgin Atlantic piloted the first commercial service using biofuels, flying from London to Amsterdam using a blend of jet fuel and biofuel made from coconut oil and babassu oil in February 2008.The airline has also set itself a goal of cutting carbon emissions 30 per cent per passenger km by 2020 and said the new fuel from LanzaTech could help take it "well beyond" that pledge. This innovation will have an enormous impact on the society and again through motivating and exploring innovation the Virgin organisation can highlight to us the importance innovating can have. Take a minute to have a read on this subject and comment below on how much impact this idea will have on other organisations or even Virgin.
- Source: www.businessgreen.com (Last accessed 4th Jan 2012)
- Picture: www.logodesignlove.com/virgin-logo (Last accessed 4th Jan 2012)
- Picture: www.google.co.uk/green-pump (Last accessed 4th Jan 2012)
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