Businesses can no longer guarantee to compete in today's market on price alone, and if businesses cannot compete on price they have to differentiate, and to differentiate they must innovate! The video below is an interview with Tom Davenport, he talks about how Google is such an effective innovative business. I felt that he mentioned key points of why businesses need to innovate, so have a quick look. it is important to remember that globalisation has had a deep impact on product competitiveness, today we are able to access products all over the world within the comfort of our houses, therefore we are able to compare prices, quality and make a better purchase as an outcome.
Hi Cesar, This is a good example of how innovation has progressed business process's, Google entire business process concept is built around idea's and creativity which are great aspects that enable new concepts to be introduced.
Other business's that strive on having innovation as a core of there business processes would be Honda a video i would recommend viewing is "Honda's Innovative Power" http://www.youtube.com/watch?v=G4PCk6o1OXo
There are also companies like Dyson who over the past few years we have seen all kinds of new products from them being released like the Dyson Airblade http://www.dyson.co.uk/handdryers/ This product has been designed to improve a existing process but the main plan was to tackle the problem of having enviromentally friendly approach to something as simple as drying your hands.
Hi Cesar,
ReplyDeleteThis is a good example of how innovation has progressed business process's, Google entire business process concept is built around idea's and creativity which are great aspects that enable new concepts to be introduced.
Other business's that strive on having innovation as a core of there business processes would be Honda a video i would recommend viewing is "Honda's Innovative Power" http://www.youtube.com/watch?v=G4PCk6o1OXo
There are also companies like Dyson who over the past few years we have seen all kinds of new products from them being released like the Dyson Airblade http://www.dyson.co.uk/handdryers/ This product has been designed to improve a existing process but the main plan was to tackle the problem of having enviromentally friendly approach to something as simple as drying your hands.